Head of Marketing

Job description

Watch This Teaser to Get a Vibe for the Tribe:

Growth Tribe Is…

Growth Tribe launched 2 years ago with the vision to empower humans to rapidly gain skills in a fast changing world.

In 2 years time we’ve grown from a team of 3 to a team of 26 people.

We're Europe's first Growth Academy backed by Facebook, the University of Amsterdam (UvA) and StartupAmsterdam. We’re a young rapidly growing source of growth education in Europe. We’re specialised in teaching digital growth skills (data-driven growth through experimentation, A.I. for non-coders) with hands-on and cutting-edge exercises. Our entire curriculum is built in-house with more than 2700+ people trained so far. And we’re just getting started.

We already teach our 2-Day Growth Marketing Course in London on a monthly basis, but are now ready to further expand into the UK by providing more courses and start offering in-house programs to train entire companies.

What You'll Be Doing

  • Growing and leading a high-performing marketing team at one of the fastest growing startups in The Netherlands

  • You will develop, execute and iterate on a B2B marketing strategy tailored to our psychographic personas and our growing portfolio of courses (Growth Hacking, A.I., Blockchain, etc, etc) in NL & UK

  • You’ll be coordinating and managing major product launches and seasonal campaigns (the small, data-driven kind)

  • Managing our inbound channels, creating & managing sales collateral assets to support our sales teams, driving thought leadership and PR activity

  • Setting and tracking OKRs (Objective Key Results)

  • Prioritising tasks for the Marketing Team and making sure everybody’s on track

  • Hiring & onboarding new team members to the Marketing department

  • Reporting on Marketing efforts to the founders and the team as a whole 

  • In addition to managing the marketing department as a whole, you’ll also be managing the following:

    • External Speaking Gigs 

    • Organic Social Media (LinkedIn, Facebook, Twitter & Instagram)

    • Inbound Marketing (Youtube & Email Marketing)

    • Growth Tribe’s Community Events 

    • Paid Ads (Facebook Ads & GDN)

    • Company Content (Websites, Sales Docs, Email Flows)

    • PR (Interviews, Though Leadership Pieces)

  • You’ll be safeguarding the Growth Tribe brand and making sure messaging is coherent across all channels and departments

  • Managing the Marketing budget

  • You’ll closely be working with our sales team and other internal stakeholders

Our Culture is What Makes Us Unique

Get Shit Done

No Excuses: We execute faster than anyone else. Be resourceful with speed. Mistakes may hurt us temporarily but being slow will kills us.

Data Levels All Arguments

Come to conversations and meetings with data (qualitative or quantitative). Our decisions will be sharper and our meetings shorter.

Always be Learning, Always be Teaching

 We are lifelong learners. We are a secret society and we make each other stronger within the Tribe. The world changes every week, learn and teach others.

It’s OK to Fail

 We value risk-taking. Mistakes are totally fine when you run experiments. We’re here to experiment.

Minimum Delightful Experiments 

Ship fast and break things... but also watch out for customer delight and the Growth Tribe brand.

Innovate or Die & Always Be Paranoid

 We never let ourselves forget: What got us here won’t get us there. Always optimise and innovate.

We’re a Secret Society

 Don’t share secrets and stories outside the Tribe.

No Aggravation. No Bullshit.

 1% of drama creates 99% of aggravation.

Have Empathy & Help Out

 For customers and for teammates. We’re all human: “Did they eat? Are they sleepy? Is it a bad day?” And No-one is too good god for any task.

And please...

Don’t eat Bananas with Eye Contact! It’s really awkward...

We Help Companies of All Sizes Grow, Fast.

Special Mentions

“Now that I’m writing this blog post, a couple of days after the course, there’s only one way to describe my experience: ‘WOW’. I’ve never attended such an interesting course in my life!“

Ronald Voorn

Ex CMO Heineken & Teacher at University of Twente

"While I had my permanent job in Rome, I did the only "rational" thing. I packed my bags, and moved to Amsterdam to join the Growth Tribe Academy. Everything you thought you knew about marketing is obsolete. Believe me... life begins at the edge of your comfort zone. Let the Tribe growth hack your life!

PS: Where am I now? Happily growth hacking for Catawiki, Europe's fastest growing startup!"

Andrea Giordano

Growth Hacker at Catawiki

Data Is Our Fuel!

This is What Drives Us

We Live and Breathe Growth

Just check out our Youtube channel!

We're An International Tribe of Hands-On Practitioners

31 awesome minds from 10 different nations!

A Second Home Specially Designed to Spark Creativity

Our office space is based in the heart of Amsterdam! Bright & open plan with lots of space to let you imagination run wild and ultimately, Get Shit Done!

Ready to Join Us on Our Mission to Shape 

the Future of Education?


What Makes You Special

  • You're an English native speaker

  • You love tech and are always on the lookout for the latest developments

  • You’re sharp, innovative, entrepreneurial and resourceful

  • You're a voracious learner and are always looking to expand your skillset 

  • You have a proven track record of success in B2B marketing

  • You have strong project portfolio management skills and feel comfortable managing multiple projects at the same time

  • You’re an excellent communicator and enjoy delegating tasks

  • You’re outgoing and creative, but also target-, and data driven. You LOVE data, just like we do

  • You have a strong eye for detail and understand the importance of branding

  • You focus on leads and don’t believe in big gut-based marketing campaigns

  • You’re an excellent copywriter

  • You’re flexible and can easily change course when you lack resources

  • You have an intuitive understanding of design and are comfortable creating visual assets

  • You’re a natural leader

What you'll get in return

  • Work with an awesome, international team with lots of banter
  • A free 2-Day Growth Hacking Crash Course & a 2-Day A.I. for Marketing & Growth Course (worth 1800euros each)
  • A yearly training budget of 1500€
  • Access to training with the brightest minds in the ecosystem
  • Access to The Netherlands’ fastest growing startup network
  • An awesome team and lots of banter and activities 
  • A great network. You’ll meet and mingle with tons of people in the ecosystem
  • A mind-blowing office in the middle of Amsterdam
  • A license to develop in the fields you want you
  • Deepen your own growth hacking skills by working with the leading minds in the field
  • Get a daily, healthy lunch with the team & great coffee, tea and many more tasty things (for free)
  • Again, work with an awesome team!

Did we excite you? Apply!


We can’t wait to meet you!